Martech SaaS - 40,000+ Customers - 17 Years in Market
From Stalled Pipeline to $974K in 90 Days
This martech company's organic growth had stalled and paid costs were rising. 90 days later, AI search was driving more pipeline than both.
4,069
Conversions
+40%
Organic Signups
22,380
AI Search Sessions
What We Fixed
The site was getting traffic but not converting it. Content wasn't built for the buyers they wanted to reach. And AI search, their fastest-growing channel opportunity, wasn't surfacing them. We fixed all three in 90 days.
01
Site Crawlability & Access
The Crawl Assurance Engine™ made the site findable, fast, and readable for both search engines and AI platforms.
Crawl Budget
Before
Wasted on low-value pages
Action Taken
Flagged low-value pages, prioritized high-value URLs, consolidated duplicates
After
Focused on revenue pages
Page Speed
Before
3.8s mobile load time
Action Taken
Optimized core web vitals, compressed images, reduced server response
After
1.2s load time
Indexation
Before
Hundreds of pages not indexed
Action Taken
Fixed crawl errors, rebuilt internal linking, submitted updated sitemaps
After
94% of site indexed
AI Content Structure
Before
No structured data for AI
Action Taken
Deployed Product, FAQ, and How-To schema across all priority pages
After
Full schema coverage
Focus Area
Before
Action Taken
After
Crawl Budget
Wasted on low-value pages
Flagged low-value pages, prioritized high-value URLs, consolidated duplicates
Focused on revenue pages
Page Speed
3.8s mobile load time
Optimized core web vitals, compressed images, reduced server response
1.2s load time
Indexation
Hundreds of pages not indexed
Fixed crawl errors, rebuilt internal linking, submitted updated sitemaps
94% of site indexed
AI Content Structure
No structured data for AI
Deployed Product, FAQ, and How-To schema across all priority pages
Full schema coverage
+79%
Impressions Growth
94%
Pages Indexed
1.2s
Mobile Load Time
02
Content & Entity Structure
The Topical Authority Engine™ applied content engineering principles to rebuild the entire content layer: who it speaks to, what stage they're at, and how AI platforms consume it.
Audience Targeting
Before
Traffic from incorrect ICPs
Action Taken
Mapped content to SMB, enterprise, and nonprofit verticals
After
Targeted by vertical
Funnel Coverage
Before
All awareness, nothing at decision stage.
Action Taken
Created bottom-of-funnel pages for high-intent buying queries
After
47 buying keywords in top 10
Content Quality
Before
Thin, generic, AI-detectable
Action Taken
Content engineered with expert input, editorial standards, and original research
After
Original, practitioner-level
AI Citability
Before
Invisible to AI platforms
Action Taken
Structured content for citation, added entity coverage and semantic linking
After
Cited in ChatGPT and Gemini
Focus Area
Before
Action Taken
After
Audience Targeting
Traffic from incorrect ICPs
Mapped content to SMB, enterprise, and nonprofit verticals
Targeted by vertical
Funnel Coverage
All awareness, nothing at decision stage.
Created bottom-of-funnel pages for high-intent buying queries
47 buying keywords in top 10
Content Quality
Thin, generic, AI-detectable
Content engineered with expert input, editorial standards, and original research
Original, practitioner-level
AI Citability
Invisible to AI platforms
Structured content for citation, added entity coverage and semantic linking
Cited in ChatGPT and Gemini
137K
Organic Clicks
20,708
ChatGPT Sessions
1,672
Gemini Sessions
03
Authority & Trust Signals
The Trust Signal Engine™ built the off-site credibility that search engines and AI platforms look for when deciding who to rank and who to cite.
High-Authority Backlinks
Before
Minimal industry coverage
Action Taken
Placed in top martech and SaaS publications through targeted outreach
After
50+ links (avg DR 65)
Referring Domains
Before
Stalled at 787 for 6+ months
Action Taken
Expanded across .edu, .gov, and industry domains
After
1,245 domains (+58% growth)
Brand Mention Recovery
Before
40+ unlinked mentions
Action Taken
Detected unlinked brand mentions and converted them to live backlinks
After
18 links reclaimed
Listicle Placements
Before
Not in any roundups
Action Taken
Pitched and secured placement in industry "best of" and comparison lists
After
12 placements
Focus Area
Before
Action Taken
After
High-Authority Backlinks
Minimal industry coverage
Placed in top martech and SaaS publications through targeted outreach
50+ links (avg DR 65)
Referring Domains
Stalled at 787 for 6+ months
Expanded across .edu, .gov, and industry domains
1,245 domains (+58% growth)
Brand Mention Recovery
40+ unlinked mentions
Detected unlinked brand mentions and converted them to live backlinks
18 links reclaimed
Listicle Placements
Not in any roundups
Pitched and secured placement in industry "best of" and comparison lists
12 placements
50+
Backlinks (Avg DR 65)
+58%
Referring Domain Growth
83%
Listicle Placements Cited by AI
01
Site Crawlability & Access
The Crawl Assurance Engine™ made the site findable, fast, and readable for both search engines and AI platforms.
Crawl Budget
Before
Wasted on low-value pages
Action Taken
Flagged low-value pages, prioritized high-value URLs, consolidated duplicates
After
Focused on revenue pages
Page Speed
Before
3.8s mobile load time
Action Taken
Optimized core web vitals, compressed images, reduced server response
After
1.2s load time
Indexation
Before
Hundreds of pages not indexed
Action Taken
Fixed crawl errors, rebuilt internal linking, submitted updated sitemaps
After
94% of site indexed
AI Content Structure
Before
No structured data for AI
Action Taken
Deployed Product, FAQ, and How-To schema across all priority pages
After
Full schema coverage
Focus Area
Before
Action Taken
After
Crawl Budget
Wasted on low-value pages
Flagged low-value pages, prioritized high-value URLs, consolidated duplicates
Focused on revenue pages
Page Speed
3.8s mobile load time
Optimized core web vitals, compressed images, reduced server response
1.2s load time
Indexation
Hundreds of pages not indexed
Fixed crawl errors, rebuilt internal linking, submitted updated sitemaps
94% of site indexed
AI Content Structure
No structured data for AI
Deployed Product, FAQ, and How-To schema across all priority pages
Full schema coverage
+79%
Impressions Growth
94%
Pages Indexed
1.2s
Mobile Load Time
02
Content & Entity Structure
The Topical Authority Engine™ applied content engineering principles to rebuild the entire content layer: who it speaks to, what stage they're at, and how AI platforms consume it.
Audience Targeting
Before
Traffic from incorrect ICPs
Action Taken
Mapped content to SMB, enterprise, and nonprofit verticals
After
Targeted by vertical
Funnel Coverage
Before
All awareness, nothing at decision stage.
Action Taken
Created bottom-of-funnel pages for high-intent buying queries
After
47 buying keywords in top 10
Content Quality
Before
Thin, generic, AI-detectable
Action Taken
Content engineered with expert input, editorial standards, and original research
After
Original, practitioner-level
AI Citability
Before
Invisible to AI platforms
Action Taken
Structured content for citation, added entity coverage and semantic linking
After
Cited in ChatGPT and Gemini
Focus Area
Before
Action Taken
After
Audience Targeting
Traffic from incorrect ICPs
Mapped content to SMB, enterprise, and nonprofit verticals
Targeted by vertical
Funnel Coverage
All awareness, nothing at decision stage.
Created bottom-of-funnel pages for high-intent buying queries
47 buying keywords in top 10
Content Quality
Thin, generic, AI-detectable
Content engineered with expert input, editorial standards, and original research
Original, practitioner-level
AI Citability
Invisible to AI platforms
Structured content for citation, added entity coverage and semantic linking
Cited in ChatGPT and Gemini
137K
Organic Clicks
20,708
ChatGPT Sessions
1,672
Gemini Sessions
03
Authority & Trust Signals
The Trust Signal Engine™ built the off-site credibility that search engines and AI platforms look for when deciding who to rank and who to cite.
High-Authority Backlinks
Before
Minimal industry coverage
Action Taken
Placed in top martech and SaaS publications through targeted outreach
After
50+ links (avg DR 65)
Referring Domains
Before
Stalled at 787 for 6+ months
Action Taken
Expanded across .edu, .gov, and industry domains
After
1,245 domains (+58% growth)
Brand Mention Recovery
Before
40+ unlinked mentions
Action Taken
Detected unlinked brand mentions and converted them to live backlinks
After
18 links reclaimed
Listicle Placements
Before
Not in any roundups
Action Taken
Pitched and secured placement in industry "best of" and comparison lists
After
12 placements
Focus Area
Before
Action Taken
After
High-Authority Backlinks
Minimal industry coverage
Placed in top martech and SaaS publications through targeted outreach
50+ links (avg DR 65)
Referring Domains
Stalled at 787 for 6+ months
Expanded across .edu, .gov, and industry domains
1,245 domains (+58% growth)
Brand Mention Recovery
40+ unlinked mentions
Detected unlinked brand mentions and converted them to live backlinks
18 links reclaimed
Listicle Placements
Not in any roundups
Pitched and secured placement in industry "best of" and comparison lists
12 placements
50+
Backlinks (Avg DR 65)
+58%
Referring Domain Growth
83%
Listicle Placements Cited by AI
VP Marketing
B2B Martech (17 years in market)
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