43%
When AI cites you, it names your brand less than half the time.
71%
AI quotes SaaS prices wrong most of the time — usually too low.
76%
AI absorbs your page and writes its own answer.
47%
AI names brands most frequently during comparison stage queries.
43%
When AI cites you, it names your brand less than half the time.
71%
AI quotes SaaS prices wrong most of the time — usually too low.
76%
AI absorbs your page and writes its own answer.
47%
AI names brands most frequently during comparison stage queries.
AI cites threads with real discussion, not popular ones.: The average cited thread has 33 comments from 17 people but just 7 upvotes, so comment count is the target, not votes.
Insights, strategies, and perspectives from the people building the platform.
AI Gets Pricing Right Less Than One-Third of the Time: Across 14,123 queries and 110 SaaS brands, AI got pricing fully right only 29% of the time. Getting a number and getting it right are two different things.
Most AI citations use your content without naming you.: Across 1,349 real AI citations with an identifiable source brand, the brand got named just 43% of the time. The other 57%, the AI used the brand's content to write its answer but left the name out — that's the naming gap.
Most AI citations are rewrites, not quotes.: 76% of AI citations are syntheses — the LLM uses your page as raw material and writes its own answer. Only 24% (593 of 2,422 analyzed sentences) are traceable to a specific passage.
AI cites threads with real discussion, not popular ones.: The average cited thread has 33 comments from 17 people but just 7 upvotes, so comment count is the target, not votes.
TOFU Visibility Doesn't Carry Forward: A brand that shows up on “what is X” questions is actually less likely to be named when buyers move to “best X” and “what should I buy” questions. The stages do not feed each other.
Original research, expert insights, and proven strategies to help your brand get discovered across AI and search.
