MedTech SaaS - Practice Management - Series A
1,514 Organic Signups in 6 Months
This PLG clinic management platform wasn't showing up when practitioners searched for clinic software. 1,514 of them found it in the next 6 months.
1,514
Organic Signups
+59%
Signup Growth
1.9x
Organic vs Paid Conversion
What We Fixed
Practitioners couldn't find them when they searched. Now they can. In Google, in AI, and on the review sites they trust.
01
Site Crawlability & Access
The Crawl Assurance Engine™ made the site work on mobile, made the signup page findable, and let search engines and AI actually read it.
Mobile Experience
Before
Site barely worked on phones
Action Taken
Rebuilt core pages for mobile-first load, optimized for practitioners browsing between appointments
After
Fast on mobile
Trial Signup Flow
Before
Couldn't find the signup page
Action Taken
Flagged indexation issues, restructured internal linking to surface the trial page
After
Signup page findable
Duplicate Content
Before
Duplicate pages everywhere
Action Taken
Detected and merged duplicate pages, set proper canonical tags
After
Duplicates resolved
AI Content Structure
Before
AI couldn't read the site
Action Taken
Deployed Product, FAQ, and How-To schema across all priority pages
After
Full schema coverage
Focus Area
Before
Action Taken
After
Mobile Experience
Site barely worked on phones
Rebuilt core pages for mobile-first load, optimized for practitioners browsing between appointments
Fast on mobile
Trial Signup Flow
Couldn't find the signup page
Flagged indexation issues, restructured internal linking to surface the trial page
Signup page findable
Duplicate Content
Duplicate pages everywhere
Detected and merged duplicate pages, set proper canonical tags
Duplicates resolved
AI Content Structure
AI couldn't read the site
Deployed Product, FAQ, and How-To schema across all priority pages
Full schema coverage
9.8x
AI Search Traffic Growth
2,816
AI Sessions
<1.5s
Mobile Load Time
02
Content & Entity Structure
The Topical Authority Engine™ built the pages that were missing: one for every discipline, every feature, and every competitor practitioners compare before signing up.
Discipline-Specific Content
Before
Same page for every discipline
Action Taken
Built dedicated pages for each practitioner discipline they serve
After
Discipline-specific pages live
Competitor Comparisons
Before
Nothing for practitioners comparing options
Action Taken
Created comparison pages for top competitors
After
Ranking for comparisons
Feature Pages
Before
No dedicated feature pages
Action Taken
Built individual pages for each core product feature
After
Feature pages ranking
AI Recommendations
Before
Not in any AI answers
Action Taken
Restructured content so AI platforms could find, read, and recommend them
After
Cited across AI platforms
Focus Area
Before
Action Taken
After
Discipline-Specific Content
Same page for every discipline
Built dedicated pages for each practitioner discipline they serve
Discipline-specific pages live
Competitor Comparisons
Nothing for practitioners comparing options
Created comparison pages for top competitors
Ranking for comparisons
Feature Pages
No dedicated feature pages
Built individual pages for each core product feature
Feature pages ranking
AI Recommendations
Not in any AI answers
Restructured content so AI platforms could find, read, and recommend them
Cited across AI platforms
847
Trials from Content Pages
11%
Visitor-to-Trial Rate
3.4x
Month-over-Month Signup Growth
03
Authority & Trust Signals
The Trust Signal Engine™ put them in the places practitioners check before signing up: review sites, professional associations, and expert recommendations.
Review Platforms
Before
Almost no reviews
Action Taken
Optimized profiles, solicited reviews, updated feature descriptions across platforms
After
4.8 on Capterra
Professional Associations
Before
Not in any practitioner networks
Action Taken
Secured mentions and placements through association partnerships
After
In practitioner networks
Expert Co-Citations
Before
No experts mentioning them
Action Taken
Guest content and expert roundups with healthcare thought leaders
After
Co-cited with 8 experts
Brand Mentions
Before
No one Googling their name
Action Taken
PR outreach and content partnerships in healthcare tech space
After
+31.4% brand searches
Focus Area
Before
Action Taken
After
Review Platforms
Almost no reviews
Optimized profiles, solicited reviews, updated feature descriptions across platforms
4.8 on Capterra
Professional Associations
Not in any practitioner networks
Secured mentions and placements through association partnerships
In practitioner networks
Expert Co-Citations
No experts mentioning them
Guest content and expert roundups with healthcare thought leaders
Co-cited with 8 experts
Brand Mentions
No one Googling their name
PR outreach and content partnerships in healthcare tech space
+31.4% brand searches
4.8
Capterra Rating
12
Healthcare Directory Listings
8
Expert Co-Citations
01
Site Crawlability & Access
The Crawl Assurance Engine™ made the site work on mobile, made the signup page findable, and let search engines and AI actually read it.
Mobile Experience
Before
Site barely worked on phones
Action Taken
Rebuilt core pages for mobile-first load, optimized for practitioners browsing between appointments
After
Fast on mobile
Trial Signup Flow
Before
Couldn't find the signup page
Action Taken
Flagged indexation issues, restructured internal linking to surface the trial page
After
Signup page findable
Duplicate Content
Before
Duplicate pages everywhere
Action Taken
Detected and merged duplicate pages, set proper canonical tags
After
Duplicates resolved
AI Content Structure
Before
AI couldn't read the site
Action Taken
Deployed Product, FAQ, and How-To schema across all priority pages
After
Full schema coverage
Focus Area
Before
Action Taken
After
Mobile Experience
Site barely worked on phones
Rebuilt core pages for mobile-first load, optimized for practitioners browsing between appointments
Fast on mobile
Trial Signup Flow
Couldn't find the signup page
Flagged indexation issues, restructured internal linking to surface the trial page
Signup page findable
Duplicate Content
Duplicate pages everywhere
Detected and merged duplicate pages, set proper canonical tags
Duplicates resolved
AI Content Structure
AI couldn't read the site
Deployed Product, FAQ, and How-To schema across all priority pages
Full schema coverage
9.8x
AI Search Traffic Growth
2,816
AI Sessions
<1.5s
Mobile Load Time
02
Content & Entity Structure
The Topical Authority Engine™ built the pages that were missing: one for every discipline, every feature, and every competitor practitioners compare before signing up.
Discipline-Specific Content
Before
Same page for every discipline
Action Taken
Built dedicated pages for each practitioner discipline they serve
After
Discipline-specific pages live
Competitor Comparisons
Before
Nothing for practitioners comparing options
Action Taken
Created comparison pages for top competitors
After
Ranking for comparisons
Feature Pages
Before
No dedicated feature pages
Action Taken
Built individual pages for each core product feature
After
Feature pages ranking
AI Recommendations
Before
Not in any AI answers
Action Taken
Restructured content so AI platforms could find, read, and recommend them
After
Cited across AI platforms
Focus Area
Before
Action Taken
After
Discipline-Specific Content
Same page for every discipline
Built dedicated pages for each practitioner discipline they serve
Discipline-specific pages live
Competitor Comparisons
Nothing for practitioners comparing options
Created comparison pages for top competitors
Ranking for comparisons
Feature Pages
No dedicated feature pages
Built individual pages for each core product feature
Feature pages ranking
AI Recommendations
Not in any AI answers
Restructured content so AI platforms could find, read, and recommend them
Cited across AI platforms
847
Trials from Content Pages
11%
Visitor-to-Trial Rate
3.4x
Month-over-Month Signup Growth
03
Authority & Trust Signals
The Trust Signal Engine™ put them in the places practitioners check before signing up: review sites, professional associations, and expert recommendations.
Review Platforms
Before
Almost no reviews
Action Taken
Optimized profiles, solicited reviews, updated feature descriptions across platforms
After
4.8 on Capterra
Professional Associations
Before
Not in any practitioner networks
Action Taken
Secured mentions and placements through association partnerships
After
In practitioner networks
Expert Co-Citations
Before
No experts mentioning them
Action Taken
Guest content and expert roundups with healthcare thought leaders
After
Co-cited with 8 experts
Brand Mentions
Before
No one Googling their name
Action Taken
PR outreach and content partnerships in healthcare tech space
After
+31.4% brand searches
Focus Area
Before
Action Taken
After
Review Platforms
Almost no reviews
Optimized profiles, solicited reviews, updated feature descriptions across platforms
4.8 on Capterra
Professional Associations
Not in any practitioner networks
Secured mentions and placements through association partnerships
In practitioner networks
Expert Co-Citations
No experts mentioning them
Guest content and expert roundups with healthcare thought leaders
Co-cited with 8 experts
Brand Mentions
No one Googling their name
PR outreach and content partnerships in healthcare tech space
+31.4% brand searches
4.8
Capterra Rating
12
Healthcare Directory Listings
8
Expert Co-Citations
Head of Growth
MedTech SaaS (Series A)
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