FinTech SaaS - Private Lending - 10+ Years in Market
From $847 CAC to $284 CAC
A loan management platform was paying $847 per customer. We cut that to $284 and built $3.2M in pipeline. All within 90 days.
+39%
Organic Traffic
+77%
AI Visibility
16.72x
ROI
What We Fixed
Their site blocked AI crawlers, covered zero lending topics AI systems look for, and had no trust signals. We fixed all three in 90 days.
01
Site Crawlability & Access
We deployed our Crawl Assurance Engine™ in 3 days to make the site findable, fast, and structured for AI.
Broken Navigation for Search Engines
Before
Key menu links hidden from Google and AI crawlers
Action Taken
Swapped JS-only nav for real crawlable URLs
After
All navigation discoverable
Confusing Crawler Instructions
Before
Robots.txt broken and wrapped in HTML
Action Taken
Served clean UTF-8 plain-text robots.txt with valid directives
After
Crawler directives reliable
Internal Link Architecture
Before
Product pages had zero internal links
Action Taken
Linked all loan products to category hubs
After
Full link equity flow
Geo Targeting
Before
Wrong content showing to wrong markets
Action Taken
Added hreflang tags for market-specific delivery
After
Targeted by geography
Focus Area
Before
Action Taken
After
Broken Navigation for Search Engines
Key menu links hidden from Google and AI crawlers
Swapped JS-only nav for real crawlable URLs
All navigation discoverable
Confusing Crawler Instructions
Robots.txt broken and wrapped in HTML
Served clean UTF-8 plain-text robots.txt with valid directives
Crawler directives reliable
Internal Link Architecture
Product pages had zero internal links
Linked all loan products to category hubs
Full link equity flow
Geo Targeting
Wrong content showing to wrong markets
Added hreflang tags for market-specific delivery
Targeted by geography
+492%
Crawl Rate
97%
Indexable Pages
1,204
AI Bot Pages/Day
02
Content & Entity Structure
We deployed our Topical Authority Engine™ to build entity relationships that get cited by AI.
Entity Coverage
Before
Brand invisible on 200+ lending queries
Action Taken
Entity gap analysis across AI platforms and competitors
After
Mapped to all priority verticals
Buyer Intent Alignment
Before
Content ignored funnel stage
Action Taken
Mapped topics by buyer stage (informational to transactional)
After
Content aligned to journey
AI Citability
Before
Not structured for AI mentions
Action Taken
Citation optimization with mention guarantee grading
After
Citation-ready architecture
Competitive Positioning
Before
Zero comparison content
Action Taken
Built competitor comparison pages for high-intent queries
After
18 comparison pages live
Focus Area
Before
Action Taken
After
Entity Coverage
Brand invisible on 200+ lending queries
Entity gap analysis across AI platforms and competitors
Mapped to all priority verticals
Buyer Intent Alignment
Content ignored funnel stage
Mapped topics by buyer stage (informational to transactional)
Content aligned to journey
AI Citability
Not structured for AI mentions
Citation optimization with mention guarantee grading
Citation-ready architecture
Competitive Positioning
Zero comparison content
Built competitor comparison pages for high-intent queries
18 comparison pages live
187/214
Entities Covered
47
Monthly AI Citations
6.8%
Comparison Conversion
03
Authority & Trust Signals
We deployed our Trust Signal Engine™ to earn citations and authority signals AI systems trust.
High-Authority Backlinks
Before
Limited FinTech industry links
Action Taken
Placed in top lending and FinTech publications
After
67+ backlinks (avg DR 58)
Unlinked Mention Recovery
Before
40+ unlinked brand mentions
Action Taken
Identified and converted unlinked mentions to backlinks
After
28 converted to backlinks
Partner Ecosystem Links
Before
No integration partner links
Action Taken
Co-marketing with lending tech partners
After
12 partner backlinks
Listicle Placements
Before
Not featured in "best of" lists
Action Taken
Pitched loan software comparison publishers
After
14 placements in roundups
Focus Area
Before
Action Taken
After
High-Authority Backlinks
Limited FinTech industry links
Placed in top lending and FinTech publications
67+ backlinks (avg DR 58)
Unlinked Mention Recovery
40+ unlinked brand mentions
Identified and converted unlinked mentions to backlinks
28 converted to backlinks
Partner Ecosystem Links
No integration partner links
Co-marketing with lending tech partners
12 partner backlinks
Listicle Placements
Not featured in "best of" lists
Pitched loan software comparison publishers
14 placements in roundups
67+
Backlinks (Avg DR 58)
65%
Mention Recovery Rate
14
Roundup Placements
01
Site Crawlability & Access
We deployed our Crawl Assurance Engine™ in 3 days to make the site findable, fast, and structured for AI.
Broken Navigation for Search Engines
Before
Key menu links hidden from Google and AI crawlers
Action Taken
Swapped JS-only nav for real crawlable URLs
After
All navigation discoverable
Confusing Crawler Instructions
Before
Robots.txt broken and wrapped in HTML
Action Taken
Served clean UTF-8 plain-text robots.txt with valid directives
After
Crawler directives reliable
Internal Link Architecture
Before
Product pages had zero internal links
Action Taken
Linked all loan products to category hubs
After
Full link equity flow
Geo Targeting
Before
Wrong content showing to wrong markets
Action Taken
Added hreflang tags for market-specific delivery
After
Targeted by geography
Focus Area
Before
Action Taken
After
Broken Navigation for Search Engines
Key menu links hidden from Google and AI crawlers
Swapped JS-only nav for real crawlable URLs
All navigation discoverable
Confusing Crawler Instructions
Robots.txt broken and wrapped in HTML
Served clean UTF-8 plain-text robots.txt with valid directives
Crawler directives reliable
Internal Link Architecture
Product pages had zero internal links
Linked all loan products to category hubs
Full link equity flow
Geo Targeting
Wrong content showing to wrong markets
Added hreflang tags for market-specific delivery
Targeted by geography
+492%
Crawl Rate
97%
Indexable Pages
1,204
AI Bot Pages/Day
02
Content & Entity Structure
We deployed our Topical Authority Engine™ to build entity relationships that get cited by AI.
Entity Coverage
Before
Brand invisible on 200+ lending queries
Action Taken
Entity gap analysis across AI platforms and competitors
After
Mapped to all priority verticals
Buyer Intent Alignment
Before
Content ignored funnel stage
Action Taken
Mapped topics by buyer stage (informational to transactional)
After
Content aligned to journey
AI Citability
Before
Not structured for AI mentions
Action Taken
Citation optimization with mention guarantee grading
After
Citation-ready architecture
Competitive Positioning
Before
Zero comparison content
Action Taken
Built competitor comparison pages for high-intent queries
After
18 comparison pages live
Focus Area
Before
Action Taken
After
Entity Coverage
Brand invisible on 200+ lending queries
Entity gap analysis across AI platforms and competitors
Mapped to all priority verticals
Buyer Intent Alignment
Content ignored funnel stage
Mapped topics by buyer stage (informational to transactional)
Content aligned to journey
AI Citability
Not structured for AI mentions
Citation optimization with mention guarantee grading
Citation-ready architecture
Competitive Positioning
Zero comparison content
Built competitor comparison pages for high-intent queries
18 comparison pages live
187/214
Entities Covered
47
Monthly AI Citations
6.8%
Comparison Conversion
03
Authority & Trust Signals
We deployed our Trust Signal Engine™ to earn citations and authority signals AI systems trust.
High-Authority Backlinks
Before
Limited FinTech industry links
Action Taken
Placed in top lending and FinTech publications
After
67+ backlinks (avg DR 58)
Unlinked Mention Recovery
Before
40+ unlinked brand mentions
Action Taken
Identified and converted unlinked mentions to backlinks
After
28 converted to backlinks
Partner Ecosystem Links
Before
No integration partner links
Action Taken
Co-marketing with lending tech partners
After
12 partner backlinks
Listicle Placements
Before
Not featured in "best of" lists
Action Taken
Pitched loan software comparison publishers
After
14 placements in roundups
Focus Area
Before
Action Taken
After
High-Authority Backlinks
Limited FinTech industry links
Placed in top lending and FinTech publications
67+ backlinks (avg DR 58)
Unlinked Mention Recovery
40+ unlinked brand mentions
Identified and converted unlinked mentions to backlinks
28 converted to backlinks
Partner Ecosystem Links
No integration partner links
Co-marketing with lending tech partners
12 partner backlinks
Listicle Placements
Not featured in "best of" lists
Pitched loan software comparison publishers
14 placements in roundups
67+
Backlinks (Avg DR 58)
65%
Mention Recovery Rate
14
Roundup Placements
CEO
Loan Management Software
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